Pottermore Sony e-reader

A pre-roll video promoting the launch of the Pottermore Shop. Created in Lightwave 3D and After Effects and exported to a variety of formats for online delivery.

It was new challenge working on this piece of animation as it was heavily dependant dynamically controlled letters, blending from multiple dynamic calculations to first form and hold the shape of an owl in motion to then break apart and cascade into the e-reader.

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